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Used cosmetically or topically in general, Vitamin E can be used to nourish and promote the growth of new skin and hair. With moisturizing properties, it is known to soothe and prevent skin that is dry and afflicted with itching, flaking, and burning. By keeping the skin hydrated, it is believed to help slow the look of wrinkles and thereby promote a youthful, radiant complexion. Its hydrating effect is also known to diminish the appearance of sagging or creping skin.

Used in massages, Vitamin E is believed to be applicable for boosting energy and stamina, strengthening muscles, and promoting the repair of muscles that have been damaged by exercise. Using Vitamin E to moisturize areas of skin that are affected by wounds or sunburns may potentially benefit the skin by facilitating healing and possibly reducing the appearance of scars.

Used medicinally, Vitamin E is reputed to be ideal for use by those who prefer not to apply harsh prescription medications to address skin conditions characterized by itchiness, inflammation, blisters, and scaly patches of skin, such as dermatitis, mild psoriasis, and eczema. When added to moisturizers, it is believed to increase their hydrating efficacy while easing the aforementioned symptoms.